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Company name FICELLE inc.
Headquarters 21-10 Miyuki Gamagori-city Aichi Japan 443-0042
TEL +81-533-66-0010 ( FAX : +81-533-66-0011 )
Founded March 21 1996
Capitalization JPY 3,000,000
President Shuji Shimizu
Employees 55
Banking Nagoya Bank Toyokawa branch / Mitsubishi Tokyo UFJ Bank Gamagori Branch
Businesses Planning and produce for baby product, kids product, household goods, bed closing / wholesaler

【By car】
Be about 10 minutes by a car from exit Otowa-Gamagori of Tomei Expressway toward Gamagori-city.
Make a right at the traffic light of shrimp crackers souvenir store and make a left at the next traffic light.
Go straight under an Shinkansen overpass, and make a right after Gamagori-high school on your left side.
Make a left at the traffic light of library, there is a small grocery supermarket on your right side, and make a right there.
Go straight and reach about 300m.

【By train】
Get off at the Shinkansen-Toyohashi station.
Change trains to the JR Tokaido-line and get off at Gamagori station.
About 15 minutes from the station by foot.


1996 Mar. Establishment of a company, Accession the sales rights of BABAR baby product from TAKARA corporation(The contract is ended now. )
1997 Oct. Start to sales organic cotton, baby peace sheet as eco-product
1999 Nov. Accession the sales and produce rights of SOLEIADO product from SOLEIADO (French company).
2001 Apr. Accession the sales rights of Trousselier baby bed closing product, house holding good from NEX Corporation(The contract is ended now. )
2002 May Completion of new company building
  Jun. Accession the sales and produce rights of DESIGNERS GUILD kids (England company) from MITSUI & CO., LTD.(The contract is ended now. )
  Oct. Start to sales DESIGNERS GUILD kids products in TOYSRUS (BABYSRUS)
2003 Oct. Contract with KAORI in New Work for brand, the brand name is "TINY SMILE". Start to sales as AEON original brand
2005 Jan. Run a booth at SOLEIADO in MAISON & OBJET in PARIS
  Oct. Begin to donate Hoppetta’s some proceeds to WWF JAPAN. 詳細
  Dec. Registration of trademark, original brand ‘HOPPETTA’
2006 Apr. Contract with Naomi Ito office for NAOMI ITO brand
  Jun. Start to business with Amazon Japan.
  Sep. Exhibition hold in LIGHTBOX STUDIO in Aoyama Tokyo.
2007 Apr. Registration of trademark, second original brand ‘BOBO’
  Jul. Contract with ELLE Paris. K.K for license of ELLE poupon, ELLE’s original brand.(The contract is ended now. )
2008 Jan. Run a booth at Japanese booth in MAISON & OBJET in PARIS
  Sep. Run a booth at Kind und Jugend in Germany
  Oct. Start to business with BARNEYS Japan, sale in Ginza Store, Yokohama Store, Shinjuku Store.
2009 Jan. Run a booth at ‘Playtime’ in PARIS
  Feb. Registration of brand name, 'BOBO' and 'Hoppetta' for European Union (EU) and China.
  Apr. Begin to donate BOBO’s some proceeds to Save the Children. 詳細
  May Event commemorationg the 140th anniversary Women's select best product exhibit, selected BOBO, NAOMI ITO and made a presentation.
  Oct. Run a booth at exhibition in Dalian , China
2010 Mar. Start to business with MARUI.
  Apr. Start to business with one company in Korea
  Oct. Started to sell BOBO and SOULEIADO clothing.
2011 Mar. Open first direct-managed store at Hakata Hankyu department store.(Hakata hankyu 10mois)
  Mar. Started to donate public interest in corporated foundation “MORINO PROJECT”. 詳細
  Sep. Open direct-managed store “10mois AOYAMA” at Aoyama in Tokyo .
2012 Jan. Contract with Out Go Distribution Co.,Ltd as exclusive distributor and open six stores at Taiwan and one store at China at the date of September 2016.
  Oct. Open third direct-managed store at Hankyu Umeda department store.(Umeda hankyu 10mois)
2014 Jun. Contract with Pokkadoka as exclusive distributor at Hong Kong.
2015 Mar. Open 4th direct-managed store at JR Kyoto-isetan department store.(JR Kyoto-isetan 10mois)
2016 Mar. Hold 20th company formation anniversary event.
2017 Oct. Open direct-managed store “10mois NAGOYA” at Nagoya in Aichi .
2018 Feb. Acquired ISO 9001 certification at head office .
Nov. Open direct-managed store at Hankyu Nishinomiya department store.(Nishinomiya hankyu 10mois)
Nov. Contract with KIN ALL GEN inc. as exclusive distributor at Thailand and open two stores at Bangkok, Thailand at the date of November 2018.
2019 June Open direct-managed store “10mois Sapporo” at Sapporo in Hokkaido .
2020 Feb. Acquired ISO 27001 certification at head office .